About the Role:
We are seeking a driven and enthusiastic individual to join our team as a Digital Analytics and Quality Analyst. This is an excellent opportunity for someone with a passion for digital analytics and a desire to learn and grow in a fast-paced environment.
Key Responsibilities:
- Implement and manage digital analytics tracking, including setting up and troubleshooting tags in Google Tag Manager (GTM) and Adobe Launch.
- Monitor, analyze, and report on website traffic metrics such as pageviews, sessions, and conversions using tools like Google Analytics 4 (GA4) and Adobe Analytics.
- Ensure data accuracy and consistency across digital analytics platforms by validating tracking implementation and conducting regular quality checks.
- Support testing of web-based applications, including tracking functionality and troubleshooting issues using tools like Omni Bug.
- Collaborate with cross-functional teams to ensure analytics requirements are met and assist in the identification and resolution of defects using JIRA.
- Participate in the development and maintenance of internal training materials and documentation to improve analytics processes.
- Provide insights and performance reports to senior management, highlighting key metrics and recommending optimization opportunities.
- Stay updated with digital marketing trends and contribute to improving the team’s analytics capabilities.
- Technical Skills:
- Gain a foundational understanding of digital analytics tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), Adobe Analytics, and Adobe Launch.
- Interpret and analyze website traffic metrics, including pageviews, sessions, orders, and more.
- Develop a foundational understanding of digital marketing principles and their impact on analytics.
- Familiarize yourself with testing tools like Omni Bug (preferred).
- Support web-based application testing procedures (prior experience is a plus).
- Learn and use JIRA for project tracking and defect management.
- Understand the complete defect workflow from identification to closure.
- Javascript, HTML is a plus.
- Soft Skills:
- Excellent English written and verbal communication skills.
- Proficiency in Microsoft Excel (basic to intermediate level).
- Strong collaboration and teamwork skills.
- Others:
- Ability to assist in reporting performance to senior management.
- A strong desire to learn and a keen interest in digital analytics and marketing.
- A degree or coursework in a related field (e.g., digital marketing, computer science, web development) is preferred but not required.
- A proactive and detail-oriented approach to work.
- A team-player mentality with a willingness to learn and grow.
- Willing to work in the night shift is a big plus.
Benefits:
- Opportunities for training and mentorship.
- A chance to kickstart your career in digital analytics and quality assurance.
- A dynamic and supportive work environment.
Salary: negotiable
If you are a motivated individual who is eager to learn and contribute to our team, we encourage you to apply.
Apply CV: vietnamrecruitment@concentrix.com
